New Arcade Fire single – Just A Reflektor - has been released and all we can say is WOW!
The Arcade Fire team have surprised us again with another interactive music video to feature a great track. This time you use your mobile device to interact with the desktop browser view.
As far as we know, this is the first time Augmented Reality has been used in a music video, and wow has it been incorporated well. At one point you see yourself feature in the video on the broken mirror. VERY COOL!
Check it out here but be sure to use your Chrome browser.
Arcade Fire on Instagram
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